We want to establish a brand that stands for freedom, without compromising safety.
A brand that inspires and can be inspired by its users and that dares do things differently towards the protection market of today.
A company that goes its own way and sees everyday as an adventure.
We want to develop KORI and the KORI concept towards an aknowleged and flexible brand with products that enhance the sensation for their users.
KORI's inverted Pyramid
At first KORI is a product. Though the actual product is only the starting point: the physical and touchable body of a structure of needs, wants and sensations.
KORI is an abstract structure, an inverted pyramid where we put a strong and well balanced product in the base to support and lift up the next levels. KORI is the symbiosis between the levels in the pyramid.
We put the “core” of KORI in the top level.